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Disrupt Yourself Podcast with Whitney Johnson

Dec 5, 2023

There’s an allure around the idea of sales. It’s the same allure they packaged so neatly in the show Mad Men, all confidence and charisma. But take it from the other perspective – have you ever had such a pushy car salesman, that you just left the lot?

Our guest today says that’s because charisma isn’t a sales strategy. There’s no room for building trust in your solution when you’re focused on the close. Scott K. Edinger is a sales consultant to Fortune 50 companies, including AT&T, and he’s out with a new book – The Growth Leader. With such a disconnect from their company leaders, Scott says, sales teams are left to fend for themselves in their calls with clients.

So how do you bridge the gap between the sales department and the C-suite?