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Disrupt Yourself Podcast with Whitney Johnson


Aug 23, 2024

The power of manifesting something into reality might seem… well, a bit silly at times. It’s all over social media, for better or for worse. It can seem silly because we all know it’s not as simple as saying it out loud, or creating a Pinterest board. Getting what you want, reaching mastery on a curve, it’s hard, hard work.

And yet it does start with saying it loud. If we want to turn our dreams into reality, then the first step is defining what you want. If you can’t put that dream into words, then it’s hard to put that on a timeline, and you risk others swooping in and defining that dream for you.

Our guest today is an expert in manifesting what she wants. Tarsha Joyner is the owner and head treatmaker of Mrs. Joy’s Absolutely Fabulous Treats, a bakery in Lynchburg, Virginia. Everything from cookies, to caramels and tailor-made cakes. And those cookies are award-winning – Tarsha has appeared on several Food Network competitions, winning the Christmas Cookie Challenge in 2015.

It all started with a graphic design class, where Tarsha had to imagine a brand label for an imaginary company. She’ll admit it herself – she was a terrible baker back then. But it came down to her confidence, her perseverance, her willingness to dream big – and – keep repeating that dream to herself until it was real.